CUUP is transforming the bra industry. They are committed to fitting every cup size on real bodies that accurately reflect the population, so you can see what a piece may actually look like on your frame. No more industry algorithms where one size attempts to fit all, but rather products designed for and by real women. CUUP offers fitting guides and consultations to take out the guesswork and help you receive the support you deserve. With a wide selection of cuts, the brand delivers breathable, sensual bra and underwear options that celebrate the female form. Their products move with you whether you wear a 30D bra or a 30H.