5 Strategies to Boost Your Business’s Online Presence

The corporate world has immense competition due to the bombardment of so many brands. Research shows that 93% of the brands fail in their initial years and only 7% get successful in making their distinctive online presence. In order to compete well in the corporate market, it is essential to have a unique online presence. Without having a good online presence, it is impossible to get a competitive edge over your competitors. Today, brands are struggling hard to gain a good online presence so that they can grab their potential customers.

Let us see the top five strategies for boosting the online presence of your business:

Using influencers for marketing the brand

One of the most effective strategies for boosting online presence is the use of influencers. Influencer marketing is used by some of the top-notch brands of the world. However, convincing influencers to speak for your brand is not a piece of cake. It requires a lot of strategies and dedication for motivating the influencers to connect with your brand.

The most effective tactic in the internet world is making things viral and influencer marketing can do this. People love to share things related to their influencers and thus the brand gains a good online presence. Some marketers believe that one should see how competitors are using their influencers.

We can reach the same influencers and try to build a relationship with them. Since they are connected with our niche, it is likely that they can contribute to our brand too.

The name of your brand used by the top-notch blogger or a famous celebrity can really make a difference in your online presence.

Making the most of social media platforms:

One can never ignore the social media platforms for boosting the online presence. Social media platforms are the lifeblood of the internet world. One should have a perfect grip on all social media tactics.

Some brands are doing great with visual content while others are using Facebook’s dynamic ads, some are going for paid ads while others are making use of canvas and photo ads. All these tactics are used for standing out of the mob.

Since we have a huge list of competitors, we need to think creatively. Social media can boost our online image but we need to use our social media tactics with creativity. For instance, a man opened a new carpet cleaners London shop and is not satisfied with its video marketing on social media.

So many other carpet cleaners are using the same tactic so why people should stop at your video? You need to put something with creativity. This is called a thumb-stopping strategy. Something that compels viewers to look into your video like using open-ended questions, starting with an unusual fact or giving a discounted offer in the beginning.

Providing excellent content

One should keep in mind that content is the king. Google will only reward you if your content provides value to the readers. Google wants to provide instant help to its users. Thus, make sure that your content resolves a query.

If your current content strategy is not making a difference, you need to change it from scratch. Identify your target market and see what they want to know. You need to dig out things that are in their mind.

Their unresolved queries are the best content topics for you.  Make sure that you are using the best tools like Google Adwords, Google Webmaster tools, Buzzsumo and so on. Do not fill your content with keywords. Keep the keyword density to only 2% otherwise Google will not be able to index your site.

Apart from it, give a prompt response to the comments. This will enable you to build a relationship with your readers. Consistency in giving quality content is the prime secret of gaining a unique online identity.

Focusing on getting reviews

Dedicate a team for making strategies related to reviews. Reviews are highly essential in today’s online market. High number of positive reviews are directly proportional to higher sales, which results in a better online presence.

Motivate people to give reviews by announcing discounts and offers. For instance, you can give a 5% discount to customers for giving online reviews after each purchase. On one hand, it helps in building a relationship with your present customers and on the other hand, it helps in converting your potential customers into loyal ones. Potential customers always look for reviews before making their purchase.

Apart from it, Google also appreciates sites that have better reviews. Good reviews can put your site on the top searches of Google and thus you can beat your competitors easily. You can also use e-mail marketing, social media channels and messenger marketing for building a relationship with your clients so that they can feel motivated for giving reviews.

Providing excellent user experience

We all know that internet users want to get the best results in minimum time. A website that is hard enough to understand, requires technical knowledge and takes too much time to load is of no use. Visitors will ultimately switch to another website that is easy to understand and provides a better user experience.

It is therefore recommended to use data analysis and heat map technology to see the lacking of our website. A great user experience results in higher customer satisfaction and a higher ranking from the search engine.

Besides this, we should also put out efforts in optimizing the site for mobile users. The percentage of mobile users has dramatically increased and there is a dire need for every website to be optimized for mobile.

In short, boosting your brand’s online presence requires you to carry an analysis of your lacking areas. You need to have a perfect grip on all the latest online tactics used by your competitors and then revamp your marketing strategy as per it. This can never be done in a single day. It requires consistency, dedication and monitoring of the results. By using the above-mentioned strategies, one can definitely make a difference in his brand’s online identity.