10 TYPES OF INTERNET MARKETING SERVICES

Online marketing or internet marketing is the marketing and advertising efforts which utilise email and the internet to drive sales leads, and direct sales through ecommerce. Many kinds of internet marketing are there. Internet marketing services use several types in combination to achieve the desired results. Here are ten types of internet marketing services. Some of these work alone, while others work cumulatively with others.

1.Search Engine Marketing (SEM): This type of marketing promotes a site’s visibility on search engine page results, and thus promotes a site. It is done through SEO, social media networks, strategic content marketing, and paid advertising.

2.Search Engine Optimization (SEO): SEO is a refinement of SEO. It includes the efforts taken to improve the visibility or ranking of a web page on search engines like Google, Yahoo, Bing, etc.

3.Display Advertising: Just like ads displayed in magazines and newspapers, ads are displayed in static web spaces. For availing this service, you can take the help of reputed Internet marketing services.

4. Pay Per Click Advertising: In this kind of advertising, the advertiser is charged only when internet users click through those, and not whenever someone views it.

5. Social Media Marketing: Social media is today an important resource to meet potential customers. So, businesses use different social media platforms like Facebook, Twitter, LinkedIn, Instagram, etc. to connect their brand with potential customers through posting content, interacting with customers, making offers, and many more. Social media marketing and SEO go hand in hand.

6. E-Mail Marketing: This kind of internet marketing markets a business via conveying its message through email. A combination of text and images are used, and links to a site or video content on Youtube are provided. When used wisely, email marketing can bring powerful results.

7. Referral Marketing: It is a subtle form of internet marketing where an individual who is happy with a social media site or website refers it to another individual which hopefully brings a chain reaction of referrals from one set of persons to another.

8. Affiliate Marketing: Affiliate marketing is the internet marketing carried out by a third party to refer customers to a particular vendor or website. These affiliates have their own products to market through a site, but they place links to other sites which have some common interest for consumers. These affiliates are rewarded according to the visits gained from their site. . Internet marketing services can help you in this regard.

9. Inbound Marketing: It is a way to draw attention and drive visits to a site by placing info about it on a renowned site. This includes providing quality info through articles or blogs on a web site, and general info provided as site content. When an internet user searches for particular content on a search engine, websites with relevant content are displayed, the content may not be the prime purpose of that site. So, without having specifically searched for the web site, search engine users are drawn to the site via secondary information. This way,consumers are exposed to the site and its products, services or other offerings.

10. Video Marketing: Video marketing refers to the use of videos, like those found on YouTube or sites of the like. Any length videos with any kind of content, advocacy and message is used for video marketing. This kind of internet marketing harnesses the power of moving sight and sound to present a strong message.

All these types of internet marketing services are provided by Internet marketing services. You can avail their services to reap the immense potential of internet for your business.