WHITEBOARD ANIMATION: BEST BUSINESS CASES

by Roland Baker

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WHITEBOARD ANIMATION: BEST BUSINESS CASES

  • Joined Feb 2017
  • Published Books 24

Whiteboard animation videos are special animated films, which educate customers on the subject of a company, a brand or its products. They have been used by marketing, sales and HR departments of the biggest companies for 10 years, but only just starting to gain popularity

When can whiteboard be useful?

Whiteboard animations are created in such a way that they engage the viewer. Apart from that, they have an amazingly positive influence on the viewer’s ability to memorise the material seen as shown by the studies conducted by prof. Wiseman – one of the most well-known psychologists in the world. (You can read more about that in our article entitled What is whiteboard animation (and how your business can benefit from it).

Whiteboards – apart from their explaining and commercial function – are also effective in presentation of products already at the concept design stage. This is due to the fact that there is no need to use read-made shots.

They are also widely used in internal communications in companies. >Animations are successful in replacing static slide shows and transferring knowledge in a dynamic way. Their attractive form is perfect especially for presentation of a set of complex information or data.

Thanks to whiteboard animation, it is possible to talk about the company’s internal policy, its processes, cases or regulations in an innovative way, without boring the audience to death with PowerPoint presentations.

For more details: Professiuonal Whiteboard Video Cost

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