The Innovation Secrets of Steve Jobs

What kind of genius creates a product and brand that is so strong and so powerful that people will wait outside the handful of retail outlets that distribute the product, even though …

Overall, it’s business motherhood and apple pie, filtered through the uniquely creative mind of Steve Jobs.   It’s important to recognize, however, that each of us is our own unique person, and the only person who can think or be like Steve Jobs is …. Steve Jobs.

As I was reading the book, I really got a sense of Jobs’ unique life experiences and the way he has gone about the business of living and working.  When he dropped out of college, he didn’t create Apple – in fact, he didn’t know what to do, so he took a calligraphy class.  In fact, Jobs has lived his life following his passion in all things.

The book puts a lot of emphasis on how he followed his heart and that left me thinking that if I had “followed my heart” as much as he followed his, I’d be couch surfing and maybe working at a minimum wage job.

There is no doubt that Steve Jobs has something special.  He lives his life in a certain way; in fact, it seems that his focus was never to build an empire, but to be and do what his heart led him to be and do.  I don’t mean to sound metaphysical about this, but had he not met Steve Wozniak or had he gone to an accounting class instead of calligraphy, things could have turned out differently.

Apple wouldn’t be Apple.

Yet, I believe Jobs would still have the same philosophy of life. Maybe he would have opened a restaurant instead of launching Apple, but his core wouldn’t change.

I started my journey through this book thinking that it was a “How to be Steve Jobs” manual and learned that it was a “How to be your best self” manual.  In between, I got confirmation on the basics of creating great customer experiences, selling dreams instead of products and all those things that pull at our heartstrings.

I’m not sure exactly what my version of Jobs’ list would be.  But I’m pretty clear that this book is calling all small business owners to take a serious look at our core principles.  We are all so much more than the businesses that we run.

If you’re remotely interested in CEO biographies and want additional perspective on how to transform your business, your product and how you are in the world, this is a great read.  You can expect to have some light-bulb moments in the process.

Maybe you’ll grab an insight about a new way to do things.  Maybe you’ll decide that what you really need to do is take a dance class or go hiking on the Appalachian Trail.  Regardless, you’ll come out of Innovation Secrets with your mind a little more open to thinking innovatively.

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