Be ready to hire the best local SEO Company, as it will be beneficial

Local SEO has already grown in the market from over the last years with the rise of the use of smartphones and better connectivity. However, it has many similarities with organic SEO but local SEO Company is very different. Local SEO is focused on offering results relevant to people based on the current location. Google has indicated that mobile queries are local and many people use their phones while on the go.

What can be done to optimize for local search?

We are discussing certain tips to make the website more local friendly.

Google Places for Business

You can claim the Google Places for the business page and ensure that opening hours, contact information, address and contact details are complete. You also have to make sure that the entire profile is complete. Providing category details about the site provides Google a better understanding of your business and generates a signal that you are associated with the localized searches about your business. This is the easiest way for businesses to show in maps and search.

Google+ Local

You are required to link the Google Places page to the Google+ Local page. This page is focused on social interaction. It has information and reviews about images, restaurants, and posts, plus users can access videos, images, and comments. Google Local results dominate that you have to scroll a long down to find others.

When generating a Google+ Local page make sure to do the following:
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Optimize information about the business through keywords
The page title must include a targeted keyword, brand name, and the location. This is possible to achieve without Meta description as the objective is to optimize for both search engines and users.

Keywords in the title 
Don’t forget to include reference keywords as per your business.

Ensure that the listing is associated with the right category

Schema markup
You can add media to offer a more tempting proposition, to potential customers.

Adding address in a consistent format 
Name, address, and phone number are the main ranking factor in the local SEO. The citations from authoritative websites provide value with links.

Encourage customers for reviews

Reviews are the biggest local SEO ranking factor. The listings with reviews stand out, so encourage your customers for their opinions and feedbacks.

Create a list for each of the physical locations

This ensures that people have the correct information for the nearest branch when looking locally as it provides more opportunities and increases rankings.

Hence, you can take the help of a Best Local SEO Company in order to increase the visibility of your webpage.

Source: https://semresell.weebly.com/blog/be-ready-to-hire-the-best-local-seo-company-as-it-will-be-beneficial