Persuation in ADVERTISEMENT
Copyright © 2017
Have you ever seen an advertisement
that made you convinced of and wanted it ?
Do you know why ?
because the persuasion strategies are used !!
3
Logos – facts/statistics/logic
Ethos – a trustful person / has credibility
pathos – Emotions / feelings
5
look at that post !
is it logos / ethos/pathos ?
how did you know ?
7
who is that person in the ad ?
is it logos / ethos/pathos ?
how did you know ?
9
how do you feel when you see that post?
is it logos / ethos/pathos ?
how did you know ?
11
let`s practice !!
logos
ethos
pathos
?
13
logos
ethos
pathos
?
15
Published: Jul 10, 2017
Latest Revision: Jul 10, 2017
Ourboox Unique Identifier: OB-353614
Copyright © 2017
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